Five Poor Excuses for Ignoring Your Past

Author John Schuster's new book is all about the power of your past and how it can be an effective learning tool -- in stark contrast to the current trend that dictates that only the "now" is important and the past should be discarded entirely. Why are people so eager to disregard their past? Well there are a number of supposedly good reasons, and here John lists five of them and explains why they really aren't such good reasons after all:

Reason One: Certain memories can be painful to recall.

Good Reason? It would seem so. No one enjoys pain, and if it happened a while back, why rehash it now?

Why It’s Wrong: Like it or not, that pain is with us today even if it’s invisible. Events in our life shape us, painful ones included. We devised strategies to cope with these negatives, and some may have worked well for years but are now in your way. That is why we have to look back at the negatives -— to affirm the good strategies we devised and refine them, and recast the painful memories that lead us into poor strategies. We need to find new lessons, ones that benefit rather than weaken us.


Reason Two: The past is dead. I much prefer to be in the now.

Good Reason? Possibly. The past is irrevocable, and can never be fully sorted out. It’s better just to concentrate on the moment, live your values, and move ahead step by step, knowing that the present is all you ever really have.

Why It’s Wrong: Being in the now is an excellent practice, but it is just not nearly enough. Remember what Faulkner said, “The past is never dead. It is never even past.” The past lives on in ways that are not helpful if we leave unfinished business there. So we cannot discount the past in service to the now. Try as we might to breathe and be present, we can’t even be fully in the now when our many positive gifts from the past stay unclaimed and the negatives remain to still be recast.


Reason Three: I am goal-oriented, progress-motivated, busy person. Reflection is not my strong suit.

Good Reason?: Yep. Having an action-based orientation favors all kinds of outcomes for me -— achieving goals, advancing my career. Slowing down to reflect is not in my make up.

Why it’s Wrong: We all have busy streaks when reflection is not going to happen, nor should it in those times. But in the Excited States of America, one of our cultural flaws is an addiction to speed always, everywhere. Reflecting on our pasts helps us stay goal-oriented, because it gets all of us behind the right goals chosen to match our uniqueness, not parts of us behind goals we acquired because we picked them up somewhere while we were busy being action-oriented.


Reason Four: I had a great childhood and adolescence. Why dig into it and make more work for myself?

Good Reason? Figures...I'm well-adjusted and I don’t need therapy. I am about the most normal person I know.

Why it’s Wrong: Many of us had great childhoods, but there is still work to do. Sometimes we flat out forget the gifts of our past, and don’t define ourselves around these gifts and lessons. We can romanticize and sentimentalize our pasts and not see the really difficult fixes that we had to work through. This keeps us on our surface and away from our depth.


Reason Five: I was immature/impulsive in my past, and I had no control over some of the things that happened. I know this now, so what’s to learn?

Good Reason? Why not? Who hasn’t chalked up a memory to inexperience or immaturity, and since we think that now we’re mature and we survived and even thrived to this point, what’s the reason for going back?

Why It’s Wrong: Sure, we are succeeding in some ways, and we all do things that are immature and later regret it. On top of that, things happened to us beyond our control. But how we acted on impulse when we’re younger actually tells us a lot about our own passions and weaknesses and what is important to us now and what isn’t. Think of these moments as those periods in your life where you were truly honest with yourself and see what you can learn about yourself from them. Also, remember that the things that were out of your control can lead to subtle or not so subtle strategies of victimizing yourself or demonizing others.

Good enough reasons for ya?

This Ain't Your Mama's Green Marketing

Green marketing has certainly changed a lot over the last several years, and Jacquie Ottman knows this because she has been working in this arena since 1989 (when "being green" just meant you lacked experience in a particular field). Jacquie wants businesses and companies to keep in mind five new lessons for green marketing with authenticity and impact:

Lesson One: A single customer can bring down your entire green strategy.

Disgruntled customers don’t patiently write a letter to the CEO these days. We live in a wired world where individual consumers have incredible reach to markets through their blogs and tweets. All it takes is for one influencer to notice a problem or issue and bring it up to others. From there, it spreads virally across firewalls and nations. And remember, greenwashing is a very tough accusation to come back from.

Lesson Two: Green is entirely mainstream now.

At one point it seemed that only a niche market really cared about environmental sustainability and you could usually catch them by looking for Birkenstocks and vegan recipes. But now, everyone — including suburban families, corporate heads, and government departments -- have all gone green. You are no longer selling green to a small cross-section of the public, you are selling green to everyone.

Lesson Three: Price, performance, and convenience no longer guide consumer purchasing.

Nowadays, values guide consumer purchasing. Historically, consumers bought solely on price, performance, and convenience, but today they look at how products are sourced, manufactured, packaged, disposed of. Even such social aspects as how factory and farm workers are treated all matter.

Lesson Four: Companies need to tell the whole story

BP, ExxonMobil, and SIGG learned this lesson the hard way. Today's brands gain trust by practicing radical transparency, disclosing the good and the bad. Consumers are smart enough to know that some waste is inevitable in any production process, they just want companies to be honest about it and constantly be working to reduce it.

Lesson Five: Today's consumers look at the entire life-cycle of a product.

A product's life used to begin the moment it was purchased and end the moment it was consumed, broken, or discarded. However, modern consumers want businesses to have accountability for how a product was created and overseen even before it hits store shelves, and in the case of many non-perishables, how it will be broken down at the end of its life-cycle to minimize waste.

Your thoughts, reactions, or observations?

Five Reasons to Give Improv a Shot in Your Organization

There are tons and tons of trust-building exercises and theories but none of them are as active (or as much fun) as improvisation. Here are five good reasons to give improv a shot as your organizational trust-building tool of choice:

Reason 1: We already improvise – every day.
If you think you can’t improvise, take a moment to consider any workday. We all head in with a schedule in our heads and outcomes for the day. I would bet that 90% of the time, that agenda changes on the fly. How do you manage? You improvise. The good part is that if you can master a few simple behaviors that improvisers use on stage, it can exponentially improve your ability to adapt, stay engaged and move on.

Reason 2: Positive behaviors = positive results is a known fact.
The underlying principle of improvisation is the concept of “Yes!” Improvisers believe that contributions should always be greeted with agreement – at least at first. Not all ideas are kept, but the act of positive reaction changes how people feel about their value, their part in a project and about you. A 2001 paper from the Consortium for Research on Emotional Intelligence in Organizations found that for every 1% improvement in the service climate (a company in a good mood), there’s a 2% increase in revenue.

Reason 3: Committing to the game creates accountability.
After an improviser says “Yes!” they immediately say “and.” That simple word, “and,” allows them to add an idea, a joke, and a flavor to the scene onstage. When they add their piece, it also means that they are committed to the scene. They are in it and will stick to it through failure or success. If we could all jump into our work with the attitude that will be positive and add our contribution, every time, everything would be done faster, better.

Reason 4: Improv removes the fear of making mistakes and managing the unexpected.
Improvisers make mistakes and encounter the unexpected all the time. More importantly, when faced with those occurrences, we acknowledge it (instead of shoving it under a rug), think about how it could be used for the good of the scene or comedy, and move on. Instead of running, fretting or obsessing about the unexpected, you can make mistakes into opportunities by working like an improviser.

Reason 5: Fun is a good thing.
The most successful executives and high-performance teams which whom I’ve worked always include fun in the list of why they’ve done so well. Being willing to laugh, work like it’s play, and act like a team is the best way to spend the many hours you are away from your home and family.

Convinced? Interested? Still scared? Tell us…

Five Ways Scenario Planning Could Have Averted Major Disasters

Author Tom Chermack is a seasoned academic with impeccable corporate credentials as well in the field of scenario planning.Scenario planning derives from the observation that, given the impossibility of knowing precisely how the future will play out, a good decision or strategy to adopt is one that plays out well across several possible futures. Tom lists below the five ways in which scenario planning exercises by Companies and organizations (such as BP) could have averted the oil spill and ensuing crisis.

1)Consider Internal Dynamics. This may come as blasphemy to many scenario planning professionals. Scenario exercises have almost always focused on external events and forces, because the purpose is commonly to explore and understand what is going on out there. Given that more and more companies have global reach, and many have revenues that exceed small nations, a failure to explore internal dynamics can be a major oversight. Toyota is a prime example of an internal oversight that led to an organizational crisis. A secondary benefit of using internal dynamics as major forces in scenario exercises is that it brings the scenarios immediately closer to the users. Using an internal factor as a major critical uncertainty can help managers see how their actions could make a difference, and creates a set of circumstances in which their judgment matters, and they can see how their decisions might play out.

2) Explore Unlikely Scenarios -- Do Not Assign Probabilities. Scenarios existed that contained the events of September 11, 2001. The scenarios were dismissed as “unlikely” because the odds of their occurrence were deemed slim. This is a great lesson in the purpose of scenarios. The purpose is to explore and understand unlikely events that could fundamentally impact an organization (and increasingly, our world). Assigning probabilities is a sure way to dismiss the unlikely scenario elements and defeat the purpose of any scenario planning effort.

3) Consider Responses. Many scenario exercises fall short of considering responses in each scenario. One of Peter Schwartz’s key questions for each scenario is “What will we do IF…”, yet this basic question is often overlooked. These do not have to be detailed contingency plans, but general responses to environmental conditions are critical. BP Amoco might never have been able to anticipate the problems that caused a major leak in the Gulf of Mexico, but general approaches to handling a potential disaster should have been considered long before drilling for oil. The potential for equipment malfunction is almost a predetermined element -- why not anticipate it?

4) Realize Regional Differences. Scenario planning use is on the rise, which is a good sign. Scenarios are powerful tools that can help people clarify their perceptions. More and more scenario projects are being undertaken for global events. For example, the UNDP website posts scenarios for India, China, Global Warming, Global Economies, etc. While these are useful starting points, they become a backdrop for more detailed scenario work. This applies to almost any complex phenomena -- location, resources, environment, and landscape all matter. This is a good reminder of Pierre Wack’s thinking that you must begin with macro scenarios, and, like a camera lens, you zoom in on the details according to a more specific location or issue.

5) Celebrate and Communicate Success. Many companies are currently using scenarios with great success. A great example is the bridge collapse in Minneapolis, MN (I was born and raised in the Twin Cities). Disaster scenarios were documented and well integrated with emergency response teams in Minneapolis, which is why the response was so rapid and seamless. Yet, not much was publicly communicated about the success of the response effort. The swiftness could be attributed to good planning, anticipating unlikely events, and thinking through responses, all of which would make for a good case that many city planners could learn from.

I urge company and community leaders to share their successes -- as we will be doing with our work through the Scenario Planning Institute at Colorado State University. I welcome your thoughts, comments, and observations.

Five Common Convening Mistakes

Craig and Patricia Neal have been organizing gatherings and meetings for decades across the nation and have a pretty solid idea of what works and what doesn't. However, even seasoned conveners still make mistakes when bringing people together.

In this entry, Patricia and Craig list the Five Most Common Convening Mistakes (and How to Avoid Them):

1. Not "Staying Connected": Convening is about being open to relationship rather than closed. It is a challenge to choose to stay connected and open when our lives and schedules are full and our time is precious. Stay connected by knowing who you are and how you want to be in relationship with others. You always have a choice when you walk into a meeting: do you want to be connected, or stay closed? Choosing connection can lead to collaboration, creativity, purposeful outcomes.

2. Fearing Rejection: The fear of rejection can derail our ability to extend a wholehearted and sincere invitation. Invite often – for all kinds of things – and experience acceptance and rejection as others’ freedom to choose rather than a personal success or failure. We often think that colleagues are too busy to talk beyond the cursory business at hand, but when we persevere, people are grateful for the opportunity to catch up and reconnect. Our fear of rejection, rather than rejection itself, was holding us back.

3. Making Assumptions: We say “assume and doom.” When we assume others know what a gathering’s all about, we put our gathering squarely in the realm of the unknown. Make the purpose and desired activity for a gathering as clear and explicit as possible – even if it seems unnecessary. At one important meeting, knowing we had only an hour, we jumped right into the action items. We neglected to set the context, assuming we were all on the same page. At the end of the meeting, people had different understandings of the purpose of the meeting and were not aligned in a commitment to action.

4. Reluctance to Impose Our Will on Others: “You’re not the boss of me!” How often have we said or heard words like that? But providing structure, environment and terms of engagement is a crucial part of convening. People need structure. If there is no structure, people look to create it. At a recent family gathering, we felt we should not be too controlling, but this led to a lack of clarity in stating the terms of engagement or agreements for a discussion. Everyone jumped in, in their own way, with cross-chatter and began talking over one another. It would have been better to state our expectations ahead of time to enable all people to be heard.

5. Impatience and Judgment: The compelling desire to “Just get on with it!” can rush us obliviously past the most important pieces of wisdom and capability present in our gathering. Remember, anyone included is equally important and essential. At the beginning of most meetings we do a check-in to hear from everyone. This one time we were 15 minutes late. we suggested we skip the check-in and move right into the agenda. Halfway through the meeting we realized we didn’t have everyone’s attention and didn’t have the necessary alignment to make important decisions we were there to make.

There are actually four other scenarios that generate obstacles for effective convening but we chose the the five most common. What do you think? Did we choose the five most common? Do you have any feedback or ideas for us?

Five Tips for Effective and Authentic Personal Branding Using Social Media

David McNally and Karl D. Speak’s expanded and revised version of Be Your Own Brand provides an updated and expanded framework to their pioneering work on personal brand. This fresh new approach is built upon the platform that everybody has a brand and anyone can become a strong brand.

A new addition to their new book is the role social media plays in becoming a stronger brand. Here are five tips taken from the expanded and revised version of Be Your Own Brand on using social media to build a stronger personal brand:

Tip #1: Your IRL and URL should be consistent. How consistent is your IRL (in real life) presence compared to your URL (how you interact in the social media world) presence? The tools and energy of the social media space can create perceptions about your personal brand that may or may not be consistent in the real world. Be careful not to inadvertently create a disparity between your IRL and URL personal brands.

Tip #2: Actually make a difference through social media. Social media is a powerful, game-changing tool for many of us. Use the power of social media to make a difference for someone or a group of others that could not have been achieved without it.

Tip #3: Make your brand distinctive, relevant and consistent. Be very thoughtful and purposeful about the impressions you make in your social media activities. Make sure your activities reflect the dimensions of your personal brand (as stated in your personal brand platform). Are you getting credit in the social media for the real you?

Tip #4: Use judgment deciding who to “friend.” Remember we are known by the company we keep. Having more people in your social media network is not always better. Be thoughtful and selective about adding people to your direct network. Keep in mind you have no control over your digital friends’ connections, being guilty by association can be a hazard!

Tip #5: What you post is never off the record. Are you ready to defend your posts in the social media space? You know, whatever you post is never off the record, so to speak. Be cautious and assume that whatever you post will find its way to places you had not planned on. Think twice before you hit the return key!

Five Regrets That Shouldn't Be

Author Marc Muchnick knows about the power of regret and how it is a crippling force in many people's lives. The problem is that it doesn't need to be because many so-called regrets are actually powerful motivators and educators.

To illustrate this point, Marc presents his list of The Five Things We Tend to Regret -- And Why We Shouldn't Regret Them:

Regret #1: Taking a chance on love only to find heartache in the end.

Putting your heart out there is not easy, and when our quest for love results in disappointment it can be disillusioning, demoralizing and downright depressing. What we have to remember is that it’s tough to find love if you don’t take the risk of making your heart vulnerable. While there is always the possibility of rejection or coming up empty handed, that is better than the regret of not having tried.


Regret #2: Paying your dues in a job that ultimately leads to nowhere.

No one wants to wind up in a dead end job after working hard to succeed. Whether because of a reorganization, someone else getting promoted into a position you wanted, or opportunity simply drying up, the end result is the same: it feels like you’ve wasted your time. But have you? After all, weren’t there learnings along the way? Think of what you can take with you from this experience and where you’re headed in the future. Look at it as a chance to get clear on what you want out of your career.


Regret #3: Getting in a disagreement with someone you really care about.

It would be wonderful if we always agreed on everything and never had any friction in relationships. But that’s not reality. Disagreement and conflict are inevitable, even with people we dearly love. The trouble is when we hold our feelings in and avoid confrontation, we consequently feel stifled and fail to communicate. Even worse is when we act like things are okay when in fact they are far from it. Every healthy relationship has conflict; the key is taking the time to work through it.

Regret #4: Feeling guilty about taking a break from work.

There is something to be said for having a strong work ethic. But sometimes we get so caught up in our careers and have so much on our plates that we actually feel bad about taking time away from work. Somewhere along the line we convinced ourselves that stopping to take lunch, working less than ten hours a day, or using all of our vacation days is not a good thing. Moreover, with e-mail and texting we are essentially always “on call.” The result is that we spend so much time working and thinking about work, we forget about living and enjoying life. Give yourself permission to take a break – you’ll never look back at the end of your life and regret not spending more time at work.


Regret #5: Not being able to say goodbye to a loved one.

Losing someone that we care about is never easy, but sometimes we are unable to say our final goodbyes due to distance, finances, or other obligations in life. The guilt – and regret – that we feel in such situations can be overwhelming. What we must realize is that our sadness is also because we truly miss this person. Although you may not have the closure you wanted in the end, the good times you spent with this individual while here on Earth cannot be taken away. Take time to reflect on the experiences you shared together and realize that those special moments are forever.