Five Tips for Effective and Authentic Personal Branding Using Social Media

David McNally and Karl D. Speak’s expanded and revised version of Be Your Own Brand provides an updated and expanded framework to their pioneering work on personal brand. This fresh new approach is built upon the platform that everybody has a brand and anyone can become a strong brand.

A new addition to their new book is the role social media plays in becoming a stronger brand. Here are five tips taken from the expanded and revised version of Be Your Own Brand on using social media to build a stronger personal brand:

Tip #1: Your IRL and URL should be consistent. How consistent is your IRL (in real life) presence compared to your URL (how you interact in the social media world) presence? The tools and energy of the social media space can create perceptions about your personal brand that may or may not be consistent in the real world. Be careful not to inadvertently create a disparity between your IRL and URL personal brands.

Tip #2: Actually make a difference through social media. Social media is a powerful, game-changing tool for many of us. Use the power of social media to make a difference for someone or a group of others that could not have been achieved without it.

Tip #3: Make your brand distinctive, relevant and consistent. Be very thoughtful and purposeful about the impressions you make in your social media activities. Make sure your activities reflect the dimensions of your personal brand (as stated in your personal brand platform). Are you getting credit in the social media for the real you?

Tip #4: Use judgment deciding who to “friend.” Remember we are known by the company we keep. Having more people in your social media network is not always better. Be thoughtful and selective about adding people to your direct network. Keep in mind you have no control over your digital friends’ connections, being guilty by association can be a hazard!

Tip #5: What you post is never off the record. Are you ready to defend your posts in the social media space? You know, whatever you post is never off the record, so to speak. Be cautious and assume that whatever you post will find its way to places you had not planned on. Think twice before you hit the return key!