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1.
Acquire the Essential
Skills: Leaders
in this field must influence other business managers to be successful. You must be the conscience for
your company while, at the same time, be practical, patient and learn the practice
of “corporate jujutsu.” Ju Jutsu is
an apt metaphor for skills needed in this career path - it is the Japanese
martial art defined as “gentle, supple, flexible, pliable, or yielding” (Jū) and “manipulating the opponent’s
force against himself rather than confronting it with one’s own force (Jutsu).”
2.
Learn to Run a Disciplined
Program: Corporate responsibility is so broad that it’s confusing to know where
to start. Identifying the important issues, as opposed to the merely interesting,
is the essential starting point for an effective program. Building management
systems around these issues – with clear goals, defined owners, and key
performance indicators – is the foundation of a successful corporate
responsibility program, or any corporate program for that matter.
3.
Master a Wide
Range of Programs: “Jack of all trades and master of none” accurately
describes a career in this field. Corporate responsibility leaders need to
understand issues ranging from environment, ethics, diversity, human rights,
governance, compensation, supply chain and more.
4.
Know Your Stakeholders: In corporate responsibility, identifying “customers” - or
“stakeholders” - can be tricky. Outside the company, socially responsible
investors, non-profit groups and activists, the local community, customers,
competitors and the media are key stakeholders. Equally important are the
stakeholders inside the company who include the Board of Directors, the CEO and
his/her executive team, the leaders of key business groups and the employee
population as a whole.
5.
Align Your
Profession to Your Passion: While getting a job in corporate
responsibility can be tough, the good news is that you can work on
responsibility issues from any job. Regardless of whether you work in the corporate responsibility
department or work for good from another role, the secret to career
satisfaction is to match your profession to your passion. When you work for
your cause, it’s not really work. In the words of Gary Hirshberg, the former
CEO of Stonyfield Farms: “If a company
makes you check your values at the door, find somewhere else to work.”
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