Five Tips for Effective and Authentic Personal Branding Using Social Media

David McNally and Karl D. Speak’s expanded and revised version of Be Your Own Brand provides an updated and expanded framework to their pioneering work on personal brand. This fresh new approach is built upon the platform that everybody has a brand and anyone can become a strong brand.

A new addition to their new book is the role social media plays in becoming a stronger brand. Here are five tips taken from the expanded and revised version of Be Your Own Brand on using social media to build a stronger personal brand:

Tip #1: Your IRL and URL should be consistent. How consistent is your IRL (in real life) presence compared to your URL (how you interact in the social media world) presence? The tools and energy of the social media space can create perceptions about your personal brand that may or may not be consistent in the real world. Be careful not to inadvertently create a disparity between your IRL and URL personal brands.

Tip #2: Actually make a difference through social media. Social media is a powerful, game-changing tool for many of us. Use the power of social media to make a difference for someone or a group of others that could not have been achieved without it.

Tip #3: Make your brand distinctive, relevant and consistent. Be very thoughtful and purposeful about the impressions you make in your social media activities. Make sure your activities reflect the dimensions of your personal brand (as stated in your personal brand platform). Are you getting credit in the social media for the real you?

Tip #4: Use judgment deciding who to “friend.” Remember we are known by the company we keep. Having more people in your social media network is not always better. Be thoughtful and selective about adding people to your direct network. Keep in mind you have no control over your digital friends’ connections, being guilty by association can be a hazard!

Tip #5: What you post is never off the record. Are you ready to defend your posts in the social media space? You know, whatever you post is never off the record, so to speak. Be cautious and assume that whatever you post will find its way to places you had not planned on. Think twice before you hit the return key!

Five Regrets That Shouldn't Be

Author Marc Muchnick knows about the power of regret and how it is a crippling force in many people's lives. The problem is that it doesn't need to be because many so-called regrets are actually powerful motivators and educators.

To illustrate this point, Marc presents his list of The Five Things We Tend to Regret -- And Why We Shouldn't Regret Them:

Regret #1: Taking a chance on love only to find heartache in the end.

Putting your heart out there is not easy, and when our quest for love results in disappointment it can be disillusioning, demoralizing and downright depressing. What we have to remember is that it’s tough to find love if you don’t take the risk of making your heart vulnerable. While there is always the possibility of rejection or coming up empty handed, that is better than the regret of not having tried.


Regret #2: Paying your dues in a job that ultimately leads to nowhere.

No one wants to wind up in a dead end job after working hard to succeed. Whether because of a reorganization, someone else getting promoted into a position you wanted, or opportunity simply drying up, the end result is the same: it feels like you’ve wasted your time. But have you? After all, weren’t there learnings along the way? Think of what you can take with you from this experience and where you’re headed in the future. Look at it as a chance to get clear on what you want out of your career.


Regret #3: Getting in a disagreement with someone you really care about.

It would be wonderful if we always agreed on everything and never had any friction in relationships. But that’s not reality. Disagreement and conflict are inevitable, even with people we dearly love. The trouble is when we hold our feelings in and avoid confrontation, we consequently feel stifled and fail to communicate. Even worse is when we act like things are okay when in fact they are far from it. Every healthy relationship has conflict; the key is taking the time to work through it.

Regret #4: Feeling guilty about taking a break from work.

There is something to be said for having a strong work ethic. But sometimes we get so caught up in our careers and have so much on our plates that we actually feel bad about taking time away from work. Somewhere along the line we convinced ourselves that stopping to take lunch, working less than ten hours a day, or using all of our vacation days is not a good thing. Moreover, with e-mail and texting we are essentially always “on call.” The result is that we spend so much time working and thinking about work, we forget about living and enjoying life. Give yourself permission to take a break – you’ll never look back at the end of your life and regret not spending more time at work.


Regret #5: Not being able to say goodbye to a loved one.

Losing someone that we care about is never easy, but sometimes we are unable to say our final goodbyes due to distance, finances, or other obligations in life. The guilt – and regret – that we feel in such situations can be overwhelming. What we must realize is that our sadness is also because we truly miss this person. Although you may not have the closure you wanted in the end, the good times you spent with this individual while here on Earth cannot be taken away. Take time to reflect on the experiences you shared together and realize that those special moments are forever.