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Here are five ways consultants get it wrong :
1. Focusing on delivering
those deliverables – “Deliverables” is
consultant-speak for the end products,
like that binder full of flow charts or the 200-page power point deck,
that are contractually required for the huge fees and provide proof of the
consultants’ value. Many consultancies
obsess over creating deliverables instead of building capabilities. Worse,
those documents usually become obsolete shortly after you print them because
they’ve been based on….
2. Assuming the world is static – Promising
optimized business processes is dependent on a static
world. How do you optimize something that is constantly changing? Even those
5-year strategic plans become obsolete before they can be executed. Do you
really want to execute a plan based on years-old assumptions? Rather than disseminating
knowledge or offering options, many consultants recommend one course of action
as the right answer or recipe for success. If the world changes, then that
answer is no longer applicable. Unfortunately, many consultants require that
one solution for…..
3. Constructing command
and control functions – Often, a consulting team will walk into a client site
and be appalled by the lack of oversight. How can the executive team be so
naively trusting that their employees will do the right things? That prompts a
major effort of implementing command and control functions where every employee
and every action is monitored and measured, hence stifling innovation,
flexibility, and engagement. Many companies fall for this rigid system because
the terms “management by objectives” and “performance metrics” have become part
of the management theory lexicon. And much of this jargon exists because
consultants are so good at ….
4. Propagating management
consulting gobbledygook – This takes the
form of the indecipherable jargon, a quadrant
chart with cute animals, or a formula that calculates shareholder satisfaction.
The only thing this gobbledygook
succeeds in doing is to distort thinking, either by boiling down complicated
human systems to an x-by-y plot or by disguising what is actually happening by
calling it something else, ala right sizing. All
this gobbledygook is a result of consultants …..
5. Seeking fame and
fortune as thought leaders – While consultants are rewarded on client
satisfaction, the real money and recognition comes from being a thought leader
and creating a trademarked model that brings both royalties and renown. The problem with thought leadership is that
it is not usually derived from extensive real-world experiments or years of data
gathering. If you call thought
leadership what it really is – it’s making stuff up in your head and getting
other people to follow it – then it’s obvious that the impressive sounding
methodologies only look good on paper.
A little raw, perhaps, but there it is. Thoughts?